Waukesha, WI - Nov 19
... Global Brand MarCom Plan, working closely with marketing, sales support, PR and organizational communications to achieve established business objectives within budget -Work cross-functionally to determine the MarCom mix which will create the greatest return on investment -Manage implementation of programs (advertising, collaterals, multimedia, viral, interactive/WEB, direct mail, targeted events, exhibits, etc.) through internal and external creative resources -Direct, oversee and foster agency and vendor relationships in the development and execution of MarCom initiatives -Continually evaluate communications processes and strategies to optimize the effectiveness, efficiency, creativity and quality of programs and tools designed for both the market and salesforce -Establish metrics ...
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