Baltimore, MD - Nov 20
... the Bank's business unit managers to identify marketing opportunities and needs, acquiring in-depth knowledge of, and ability to be conversant in, each unit's business- their key issues, competitive situation and industry trends. Overseeing the conceptualization and development of marketing and communication programs to meet the unit's business objectives while reinforcing the bank's brand identity. Once a creative brief or marketing message has been identified, this position will supervise and provide direction to the Bank's Advertising Agency and other outside vendors in the development and execution of advertising and promotional programs, including creative development, production, media planning and budget management. Clearly ...
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