Hoffman Estates, IL - Nov 28
Responsible for annual marketing budget of $25MM and leading a team of 7 associates.Responsibilities/Skills/Experience Requirements Create compelling marketing strategies and programs that are relevant to our highest value customer segments and are aligned with SHC business goals.Create in conjunction with all marketing functions the marketing financial budgets, plans and expenditures.Design integrated brand marketing programs that provide a return on marketing objectives.Ensure focus on online and customer relationship marketing.Integrate all aspects of the brand across selling multi-channels.Develop, execute and analyze marketing tests to drive continuous improvements and effectiveness of marketing assets.Conduct post mortem analysis (financial results, field and merchant hits & misses, ...
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